1. Educate with your content.
Content has always reigned supreme, and 2021 will be no exception.
According to a number of researchers from the NBE Consulting company's Content Marketing department research, 77 percent of B2B marketers employ content marketing.
In fact, educational assets are used by the majority of B2B content marketers to nurture leads and create audience trust, which is critical for inbound marketing.
We're probably singing to the choir here, but marketers should generate content that is relevant, authoritative, and, most importantly, educational to their target audiences.
#NBEConsultingwithmarketing
